With over 300 virtual experience platforms in the market today, finding the right platform for your event can be a real challenge. Scalability, customization and pricing are important factors to consider before making a decision - but most people already know this.
We’re talking exchange of business cards, private networking rooms, sponsor consultation rooms, exhibition booths – and more at your virtual event.
So, what do you look for in a virtual event platform?
Here are 10 features that will make your virtual event more engaging and impactful.
1. Customizable registration pages
By applying your branding on registration pages you can take full control of customizable fields that can help you understand your audience better.
Setting up a user-oriented and customizable registration page will immensely help in improving event efficiency, centralized data management and not to mention brand recall and visibility.
2. Virtual Lobby
The lobby is the first place your attendees will arrive at once they login to your virtual event, hence it's important that your virtual lobby serves as a one-stop guide to help attendees navigate through other important sections of your event.
Look for a platform that supports an interactive 3D rendered lobby designed to mimic the feel and functionality of a physical event. You can also use this space for branding and sponsorship.
3. Intelligent match-making
This is an important engagement tool for any virtual event platform. Contrary to physical networking, intelligent-matching tools serve as an intuitive online networking solution.
Set the product or service preferences on your virtual event platform for the algorithm to connect potential profiles, services and solution providers. This is a great way to help attendees connect and network with like-minded professionals at your event.
4. Dedicated Virtual Networking Zone
Networking is the bread and butter for any event or conference! Keeping this in mind, your virtual event must have a dedicated avenue for attendees to discover new opportunities in their new virtual ecosystem.
Having a dedicated networking lounge integrated into your virtual event platform will help attendees start or join conversations, exchange business cards, engage in live video chats and instant messaging with other attendees.
5. Conference Zone
The conference zone is where attendees can find rich content. Attendees can visit the virtual conference room to access live keynotes, panel discussions, product or use-case presentations.
Having an ergonomically designed conference room with multiple screens and utilities such as Live Q&A, social media-integrated speaker profiles and notepads can surely help attendees get information most useful to them from industry experts.
6. Analytics for Exhibitors
Data and analytics are powerful lead retrieval solutions to monitor your event's digital footprint. No doubt, diving into the details can help you get a deeper understanding of user behavior, real-time engagement and more.
Having an in-built analytics dashboard will further give you more insight on how you can plan your next event better. Access to real-time analytics, demographic data and list of booth visits can help you tag attendees based on interests and behaviour patterns.
One way to keep the participants bright-eyed and bushy-tailed is to involve them in live polling sessions. Ask them for their opinions, counter-opinions and overall perspective of the topic that’s being discussed.
Create various contests or small hunt games with rewards from your sponsors to the attendees, so the attendees work their way towards the reward and get familiar with the sponsors too.
Using live polls and surveys in your event management software can help in capturing critical and actionable insights from online attendees in real-time.
8. Smart Utilities
Smart utilities are useful tools your attendees can use to get the most out of live streams, keynotes and live discussions. Features like a virtual notepad, automatic business card collector, document viewer and attendee match-makers go a long way in the overall user experience.
This way attendees will also have an easy time accessing useful information at their fingertips.
9. 24*7 Technical, Operational and Customer support
An experienced customer success team is one of the most critical aspects of your event. Be sure to opt for standby technical and operational support if you are new to virtual events. This way you will face minimal bottlenecks or challenges on the day of your event.
A virtual help desk at your event's lobby is also a must for a smooth onboarding experience. First-time visitors can easily be overwhelmed and will be looking for assistance. Ensure the help desk has features like live chat, 1:1 video call, downloadable FAQ's and event guides.
10. Interactive 3D Booths
Your exhibitor is looking for maximum ROI at your event. You can increase traffic and drive engagement with attendees by giving your exhibitors a wide range of aesthetic booth designs and superior branding.
Virtual booths and expo halls are the best places for your exhibitors to discover qualified prospects. Exhibitor booths can be optimized for maximum interaction such as enabling attendees to pick digital business cards, view and download brochures, talk to representatives in real-time and meet with exhibitors via text chat or video calls, to name a few.
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About Vmeets: Vmeets is a modern digital experience platform for immersive and interactive virtual events that create real engagements, deliver data, and drive revenue.
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