5 signs that you need help with your virtual events (and how to fix them)

There’s nothing like a global pandemic to ruin your event plans. Thanks to virtual events, event organizers are finding new ways to connect with their audiences. Although there are plenty of virtual event hosting platforms out there to choose from today, merely putting a finger on a name is not enough.

As an event organizer, your main concern is to consistently make it engaging to keep your sponsors and attendees coming back for more.

So, without further ado, here are 6 signs that indicate the performance of your virtual events, and a few tips on how to resolve them.

1. Low engagement rates
2. Lack of consumer insights and data
3. Branding and designs that are Inefficacious
4. Lack of event utilities
5. Event management and technical assistance

1. Low engagement rates

This is the biggest and the most serious sign that you need to do more with your online events. Lack of engagement between your attendees is an early sign that your event is not likely to reach its desired outcome.

There may be many reasons why your event can consistently score low engagement rates. Some of them include lack of interactive features or dearth of social media marketing tools on your hosting platform. If you’re wondering why your sponsors are unable to attract buyers to their virtual booths or why attendees are dropping out nine times out of ten, among other reasons – it’s probably that they are unable to find the information they need at your event due to lack of virtual interaction tools.

👉 Read more on 10 Essential Features to Look For in a Virtual Event Hosting Platform

 

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Your main goal as an event organizer is to keep track of your attendees’ constant need for information and maximize interaction between sponsors, exhibitors and attendees.

👉 Read more on How to Maximize Sponsorship Revenue at Your Next Virtual Event

Tip #1: Help your attendees be more involved by getting them to ask questions on live video chats, live Q&A, and participate in polls, contests and feedback forms to name a few. You could also integrate share options to encourage attendees to share their experience with their social network.

2. Lack of consumer insights and data

If you haven’t embedded this feature into your virtual event platform already, consider doing so at any cost. Analytics and reporting is one of the most powerful tools to win customer insights and understand behavioural patterns.

Diving into the details and getting a deeper understanding of your attendees will help you take a more data-driven approach towards organizing your next event. By looking closely at your event’s in-built analytics dashboard, you’ll know your audience better and what they are looking for exactly.

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Tip #2: Deploy an easy-to-use event monitoring analytics dashboard on your virtual event platform that shows key event metrics like event footfall, views and downloads, session involvement, profiles connected, demographics and more.

3. Branding and designs that are inefficacious

When it comes to your virtual event, you have to make sure that your brand makes a memorable impression on attendees. Attendees should keep your event’s brand at the top of their minds even after it’s over.

Perhaps you don’t have an effective branding strategy to help your sponsors and exhibitors create maximum brand awareness and ultimately generate leads.

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Your sponsors are a significant contributing factor to your event’s success, therefore it’s important that you make their presence known at all stages of your event, giving them all the space they’ll need to put their brand front and centre on your virtual event platform.

Tip #3: The best way to do this is to maximize screen real estate for sponsorship by giving ample branding opportunities on your event platform including registration pages, booths, banners, conference zones and more.


4. Lack of event utilities

You need to make sure you give your attendees the best user experience on your virtual event platform. Attendees should have an easy time accessing useful information at their fingertips. Consider all the underlying hitches your participants are likely to run into when it comes to networking and collecting information at your event.

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By equipping your attendees with online networking tools, you can help them get the most out of your event, thus enhancing attendee experience.

Tip #4: Handy tools and features such as notepads, an event bag for downloaded documents and automatic business card exchange can add value to customer experience.

 

5. Event management and technical assistance

If you are an event organizer who is jumping on the virtual event bandwagon, getting around to organizing your event in a virtual format can be a tricky process. The last thing you’d want is for your virtual event to go in the complete opposite direction of your planned agenda.

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Speaker management, customization, building event agendas or back-end support are some of the issues you are likely to face if you are new to the virtual world.

Tip #5: Be sure to opt for standby technical and operational support if you are new to virtual events. This way you will face minimal bottlenecks or challenges on the day of your event.


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About Vmeets: Vmeets is a modern digital experience platform for immersive and interactive virtual events that create real engagements, deliver data, and drive revenue.

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