Are you having trouble attracting and retaining sponsors at your virtual event? Well, the reality is that you are not the only one. Most sponsors and exhibitors are aware of the increasingly sophisticated engagement features available on virtual platforms.
Interactive tools, match-making algorithms and customizations drive traffic to your exhibitors’ booths.
Here are some of the tried-and-tested recipes that will guarantee a positive experience for your sponsors at your next virtual event.
1. Attendee Match-making tool
Contrary to a physical event, networking on virtual platforms is more effective when there is an underlying intuitive algorithm that effortlessly connects profiles based on tagged interests.
Attendees can walk away with hundreds of business prospects and reach out to them at a later time. They also get to add high intent audiences to their professional networks.
2. Delegate lists, Questionnaires, and Lead Capture
Qualify buyers and sellers at your virtual event. To put it simply, integrating lead retrieval tools such as a pre-qualified delegate list with confirmed solution requirements and a clear buying strategy will help your sponsors secure new clients or enhance existing ones at your event.
Using questionnaires, customized registration pages, feedback forms and other lead capturing tools will give you real-time data that you can use to optimize your event.
3. Interactive 3D Virtual Booths
This is an important one!
Because your event is virtual, it doesn’t mean that you can’t get the benefits of a physical exhibition booth.
Your attendees should be provided with all the information and interaction they will need just as a physical exhibition booth.
From live video chats to downloading brochures, your virtual exhibition booth should give you the opportunity to showcase your products and services to visitors and ultimately, answer all their questions. Look for the following:
- Live chat
- Live video calls
- 1:1 private meetings
- Downloadable brochure
- Video playback
- Business card exchange
- Product and service listing
- Whatsapp integration
- Standby booth representatives
The relationship with your sponsors is important! Therefore, you have to come up with a well-rounded approach to promote them before, during and after the event.
Maximize screen real estate by providing ample branding opportunities at key touch-points for your sponsors.
To keep your sponsors in the lead and noticeable during the online event, you could design Logos and make sure it is visible on all templates, forms, and reference pages. Here are a few places to include for branding:
- Conference Zone
- Live stream
- Follow-up emails
- Exhibitor Booths
- Welcome Video
- Exhibition Zone
- Registration page
5. Real-time Analytics and Reporting
An in-built analytics dashboard for your sponsors will equip them with actionable insights and high-intent leads.
Real-time analytics gives you important engagement metrics and an overview of your event’s digital footprint. Apart from this here are a few must-have metrics for you to track -
Downloadable lead and contact information
- Lead tracker
- Brochure views
- Total Check-ins
- Video views
- Industry and job titles
- Popular tracks
- Business cards received
With the right platform, your event could maximize sponsor benefits by empowering them with the right tools.
If you are looking to increase sponsorship revenue at your event, we’re here to help. For a limited time, we’re offering a free consultation where we’ll help you maximize your events outcomes. The entire team at Vmeets is from an events background and the founders have more than 8 decades of combined experience in the events industry.
Get in touch. Book a free consultation with us.
About Vmeets: Vmeets is a modern digital experience platform for immersive and interactive virtual events that create real engagements, deliver data, and drive revenue.
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