Virtual Event SEO: Helping Google Find Your Event

SEO is a complex task in itself as it involves many different techniques and tactics and a whole lot of experience. As users’ behaviors change with the emergence of new technologies and changing algorithms, you may need to keep up...

SEO is of utmost importance for any business that wants to grow itself globally. It can help an enterprise accomplish many of its goals, including raising brand awareness, increasing traffic, earning media, to name a few. That’s why it’s essential for virtual entrepreneurs to understand what search engine optimization is and how it has helped many businesses flourish online.

Read on to find out more...

Optimizing your domain

Search engine optimization (SEO) is best done when you’re continuously making subtle changes and upgrades to various segments of your website or the domain itself. When viewed individually, these changes might seem like incremental improvements. Still, when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results.

Your domain or website should be the place you emphasize...

Begin your optimization by creating attractive posts and templates for your website. Then you want to  keep up with the trends to continuously evolve your domain, using hyperlinks and written captions to capture the audience’s attention with the templates and posts for different platforms.

Create a user-friendly interface of the website and keep it updated at all times not missing out on any potential customers trying to register on your website. And keep the website updated to manage traffic inflow.

If you partner with any influencers or guest personalities for your event, put up their images on your website and explain their role in your event, so their audience visits your website and stays engaged. And guide your team members to promote the event on every platform along with linking the main domain.

Invite guests to add blogs to your website...

Creating business pages 

Set up a GMB account - Google My Business helps you appear in maps, local listings, and events resulting in improved online presence for your event.

The next thing you want to do is to create GMB posts, encourage reviews and more. This improves trust and helps in decision making for event attendees.

Adding Structured data

The online event search experience on Google makes it easier for attendees to discover and attend events through Google Search results and other Google products, like Google Maps.

👉 Refer to this article on how to set up schema and structured data for your events. 

Domain’s SEO Powers

An SEO-optimized domain is one that tells people what the website is about, the products and services it offers; hence, it is essential to keep it user-friendly to give your website visitors a smooth experience but that will be secondary. The first step is to have visitors for your website and the secret to successfully generating traffic for your website is in the name of your domain. So, yes, domain names have an impact on SEO. Having the right domain name can help you target your audience and rank up your search engine placement.

Add an "About Us" page

One way is creating and maintaining a page of “About Us” concerning your event. An About Us page helps you keep your identity and convey the same without the user having trouble to dive deeper just to know about you. Some more ways of SEO could be blog writing, highlighting upcoming events, assigning and providing links of the registration page on every possible platform to increase engagement and being more approachable.

Creating awareness concerning the topic of the event

Rather than promoting the event in general, use the topics being covered by your speakers and their value. Create content for your blog and link banners that can run on your site’s header, footer, and sidebar. Additionally, you can try and get speakers to submit a blog post and also share it with their professional networks.

Some more general strategies

  • Use SE Ranking or Ubersuggest to find keywords that match your agendas.
  • Working keywords into your content’s title tag, headers, and page content. 
  • Incorporate messages and promotion for upcoming events into ongoing social media campaigns. This strategy is to increase event awareness and ultimately, attendance.
  • Links that lead directly to registration pages or further information about the event.
  • Screen real estate - try and cover as much of the SERP as possible. Use search ads, GMB, organic listings, event listings and more.

Content syndication

Events topic content syndication is crucial because it generates more traffic, improves SEO ranking, and increases brand awareness.

For content syndication, you need to be ready with the right message and video advertisements. If you find an opportunity on any platform to link back to your registration page or website, use it! You want social media platforms to leverage off of each other.

Re-publishing content by a third-party website also helps significantly as it affects SEO. Use platforms like Quora, Medium, SlideShare, LinkedIn, etc. to get your content syndicated for free by various writers. Leave no stone unturned.

Listing your event

Try listing your event on multiple websites to get the word out about your event. This will help in increasing sales and adding credibility to your event. Event listing websites are a great way to reach a larger audience.

Not only can you piggyback off their website traffic, but it also adds an element of credibility to your event. You won’t be alone, however. There are plenty of other events on offer. Only the most interesting ones will catch the eyes of the casual browser. Your event listing needs to grab the attention of visitors and tell them everything they need to know. More importantly, your listing needs to sell your event to them. The image for your event listing is the first thing people will notice. Make it count!

Using 3rd Party Ticket Sites 

Use third-party websites for ticketing so that their traffic also pays attention to your banners, ultimately helping you reach more audiences for your events.

These websites show up on the first page of Google for just about any event-related search you do, so use them correctly.  Look for exposure and ranking power. Using some sites such as Ticketmaster, Vivid seats, Stub hub and Eventbrite, to name a few can help.

Conclusion: So, you get the idea, there are many ways of improving your SEO strategy and getting your rank up on search engines, but making an effort and trying out a bunch of tactics can really turn out to be beneficial in the long run. Make shareable content to give social fodder and feed your audience with the information they need without having to think about it much.

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About Vmeets: Vmeets is a modern digital experience platform for immersive and interactive virtual events that create real engagements, deliver data, and drive revenue.

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